Director, Sales and Marketing
- Industry / Sector: FMCG
- Location: Sokoto, Nigeria
- Date Posted: 11-Aug-2015
Detailed Job Description:
Reporting to the Managing Director/Chief Executive of the Company, the successful candidate will lead the sales and marketing function and be responsible for defining and reviewing the scope of sales and marketing activities,
Define, propose, and lead the execution of the sales and marketing strategy.
Review, adapt and amend strategy according to market challenges and business profitability.
Identify target clients and lead the selling process.
Elaborate action plan in order to enhance competiveness, in terms of organization, service, quality, and pricing.
Work with operations and the various support departments to provide appropriate solutions to customers.
Manage the order activity, monitor and improve the related performance.
Build strong external and internal business relationships and network with key players.
Sales and Marketing Team Management
Manage the sales and marketing team to ensure the quantitative and qualitative targets are met.
Measure the performance of the sales and marketing team through appropriate metrics.
Identify sales performance gaps and put corrective actions in place.
Train the sales and marketing team to improve their knowledge and performance.
Market Intelligence Carry out market surveys with the help of sales and marketing team.
Identify and communicate market changes, key competitor's strategies and industry trends to regional and corporate teams.
Analyze the market's attractiveness and competitive situation.
Analyze strengths and weaknesses as compared to other competitors.
Provide reliable statistics, analysis and action plans to reach market targets.
Monitor and report profitability analysis on accounts.
Monitor customer's satisfaction issues.
Attend the KPl's review with the key accounts.
Provide monthly reporting within the agreed framework.
Qualification and Experience
First degree in business, engineering or related field, with minimum 12 - 15 years of experience in the FMCG Industry.
Must have a deep understanding in building a brand and developing brand loyalty.
Professional certifications in sales, marketing and customer relations.
Must have a proven track record in a business development function in the FMCG industry.
Already in relation with key market stakeholders, and have the ability to translate operational concepts into business solutions.
In-depth knowledge of the local environment and culture in which the company currently operates.
Well organized, possesses strong business acumen, excellent communication skills as well as leadership abilities.
Resourceful and flexible, with good interpersonal skills that will enable adaptation in complex, challenging, cultural and social contexts.
Excellent command of written and spoken English.