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Innovation Manager – Consumer Business

  • Industry / Sector: FMCG
  • Location: Lagos, Nigeria
  • Ref #: SRMN/001
  • Date Posted: 9-Jan-2017

Overview:

Our client is a group of businesses with interests in agribusiness, commodity trading, agrochemicals and consumer goods. The company is the largest exporter of cocoa beans in the country.
  

Detailed Job Description:

The role will be involved in developing and delivering new product plans; from ideation to commercialization, consistent with the mid-long term business plans from a clear understanding of target consumers tastes, habits, trends and evolution.
  • Undertake analysis of the consumer market space to assess feasibility of proposed growth options – entry into new product segments, brand and product extensions, etc.
  • Develop action plans for implementation of agreed product innovation initiatives and report regularly on progress against the action plans.
  • Coordinate research and development efforts to formulate cost effective products in line with agreed business objectives.
  • Oversee User Acceptance Testing and Technical Trials for new products.
  • Develop and manage the budget for product innovation to ensure that business objectives are achieved.
  • Coordinate plans to launch and commercialise new products in line with agreed timelines and budget.
  • Provide assistance to the Sales Team to monitor and evaluate consumer satisfaction with new products.
  • Strong product innovation background, with proven record of developing and launching products to market based on insights into consumer tastes and preferences.
  • Understanding of the macroeconomic and industry trends and their influence on consumer preferences.
  • Ability to address and analyse problems and to develop strategic responses.
  • Strong business acumen and ability to identify and convert opportunities.  
  • Excellent communication, business presentations, persuasion, and analytical skills.
  • Effective project management skills.
  • Maintains integrity and professional ethics.
Required Qualifications and Experience
  • First degree in Marketing, Business Administration or other related social sciences
  • MBA is an added advantage
  • Minimum of 10 years post qualification experience with at least 5 years spent in a marketing/ brand management role
  • Proven experience in developing and commercialising new products in the FMCG sector

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